2016 Summer cosmetic processing enterprise with a sense of quarter. With other enterprises in the communication process, there is a clear common topic: "no matter how efforts to raise our prices, cheap impulse still seems to be the only thing we can do."

I think we all know, Chinese production and processing enterprises in transition process by the OEM (original equipment manufacturer), ODM (original design manufacturer) and OBM (own brand manufacturing). But there are many companies and failed to grasp the OBM complex management, also lack the capacity to brand marketing, failed to transition to succeed, so they can only look back publicity ODM capabilities. Issues from the 90 's, global markets and would have radically changed the economic environment, but these companies ' publicity but are still stuck in the 90 's, not because the market is changing and has changed much.

These publicity ODM businesses continue to rely on the propaganda of the past, exhibition and promotion of factory capacity and size of the keep. All the publicity strategy emphasized "quantity" and "price". Your customers have no choice can only be limited by your dialogue on "quantity" and "price".

Some cosmetic processing enterprises are beginning to ask themselves "why enterprise is also advertised itself as ODM?" Chinese enterprises only OEM, ODM and OBM three options! I gradually came to see promotional thinking of Chinese manufacturing seems to unknowingly is kidnapped by the three-letter abbreviation in English.

Provide us with an idea to try to turn the situation. China's manufacturing industry is extremely competitive. In every one of my customers, there is a surprising "potential value" (Latent Value). As its literal meaning, it has been present in the enterprise. But they don't know how to clearly promote its "potential value". Seek manufacturing services in China and the global market is not only for our design and manufacturing, they see we have in other regions comparable to the makers.

On the global market, Chinese manufacturers are not just "site design capabilities of manufacturers", but more like "have a manufacturing capacity of consultants". Although eventually traded products, Chinese manufacturers can provide the product research and development capabilities, industry experience, professional and cooperative attitude, customized services and production flexibility. These values are global market place for our most valued. So when I'm in the provision of advisory services, I deny the pattern of these enterprises as ODM, as far as their customers, they are more like providing know-how and consultancy company of knowledge. If you want to use three words and abbreviations, is also the OKM (Original Knowledge Manufacturers) or OCM (Original Consulting Manufacturers), but Chinese companies really should not limit his position several initials.