"OEM era", as long as the master mask OEM core formula, then mask is equivalent to half of the brand. Today, the mask OEM popular brands of many brand products will find cosmetics OEM processing, but brands must grasp the core of product formulas, so that control the brand's core.

"If you want to restore a real mask manufacturing industries, visit Ellie Qi, nuosibeier and Bao Jie will suffice. "One mask brand manager with respect. In fact, dozens of even hundreds of masks a OEM factory brand too common for local brands, nearly the entire film category are still in the "OEM."

Assembly line jobs, the market has been worrying mask excessive "homogeneity". But as the mask brand positioning itself increasingly clear, homogenous phenomenon, or will turn for the better, just like gree prides itself on "core technology", the local mask brand began to seek more exclusive road to product manufacturing.

OEM decided to mask technology

In markets for many data display mask category 2012 mask sales amounted to 13 billion yuan in mainland China and growing at a rate 2.5 times faster than the beauty consumer goods market in 2015, mask market amounted to 30 billion yuan. The market created by the nearly 300 brands of 20 billion or 30 billion yuan, 90% of them rely on OEM processing. That is, the technological content of mask market from OEM business decisions.

Lower entry threshold for many in the industry think that mask category, but there are dissenting voices, "in fact, facial mask recipes works with fabric is quite particular about the, mask in functionality, security, low irritation, attach and air permeability, and so there is a larger space for development and promotion. "According to the introduction, in the above areas have done a lot of research and testing. Professionals, new mask brand should strengthen attention to mask substrate technology, finding the right supplier.

At present, even strong mature skincare brands expand when facial mask products, did not choose to build production lines, in this context, OEM enterprises ' technology innovation is crucial. In other words, the homogenization of facial mask products heavily depends on the OEM companies to brand a few minutes "true."

Mask brand not many truly understand the product

At present, domestic manufacturers more and more involved in the mask category, but in a small series of awareness, these brands are the eyes of the mask market cash flows that rapid growth can bring, "they dabbled in facial mask category, but don't know the mask product. "In the case of a lack of product knowledge, product innovation is tantamount to the deaf. Or even post some brands do not know how to properly apply mask and some terminal quick guide or even in a short time to help customers put a mask.

It can be said that perceptions of products help you quickly find the brand fit, this is especially important for online brand. In the shop channel, there are shopping products, but once the product to online selling, how to find common ground between the brand positioning and product, then is the brand has to face the problem.

Grasp the core formula would have won half

Want to avoid product homogeneity, apart from relying on the exclusive cosmetics OEM factory supplies, mastered the core formula is also a good way. Guang Zhou AI since brand high-end positioning, Lisa yee, has been focusing on construction products. "Components of optimal and dedicated's Ali ADAS maximum flavour. "In order to ensure product innovation will always walk in the forefront of the market, Ellie Qi also chose to rely, in exclusive cooperation with the international raw materials, for instance, to make it representative mask of technology-driven products.

Guangzhou is China's cosmetics production and processing, China mask 60% is "Canton", small walk into each mask is open only to find, display area has a lot of growth this year, increases of at least 30%. Facial mask products mushroomed into stores.